Morning
The slow morning
A warm cup before the day begins — to settle the mind, not race it.
The new ritual
Come back to yourself.
Swap your afternoon coffee for a calmer ritual — a creamy vanilla hōjicha latte, naturally low in caffeine. Focused energy, no jitters, no crash.
Made for the unfamiliar
What is hōjicha?
Hōjicha is a Japanese green tea, toasted over charcoal until the leaves turn amber and honeyed. We grind ours to a fine powder and soften it with Madagascan vanilla — so you whisk it like matcha, pour over the milk of your choice, and skip the brewing entirely.
From leaf to powder
We toast the leaves over charcoal, then grind them to a fine powder — softened with Madagascan vanilla for a subtle sweetness.
Naturally low caffeine
Gentler than coffee. The toasting process lowers caffeine, so the lift is calm — never wired.
Smoother than matcha
No bitterness, no grit. Hōcha is creamy and rounded with the depth of a slow afternoon.
Whisked, not brewed
Spoon, whisk in the bowl, pour over your milk of choice. A few unhurried minutes — no steeping, no timers.
The new ritual
Madagascan Vanilla Hōjicha Latte Powder
Focused calm, in every cup.
✦ Founding batch — only 300 pouches, 15% off for first access
£2475g · 30 servings · about 80p a cup
A creamy iced or hot latte you make at home from hōjicha — Kagoshima green tea, slow-toasted until honeyed and amber, ground to a fine powder and softened with Madagascan vanilla. Notes of toasted chestnut, warm caramel and gentle woodsmoke. Naturally low caffeine — about 10mg a cup — so it’s calm energy without the jitters or the crash.
- Calm, focused energy — the lift of coffee without the jitters or the 2pm crash
- Naturally low caffeine — about 10mg a cup, gentle enough for the afternoon
- A 90-second ritual — whisk like matcha, then pour over any milk, hot or iced
- Smoother than matcha — slow-toasted until honeyed; no bitterness, no grit
- Kinder ingredients — real Madagascan vanilla, no refined sugar, vegan & gluten-free
- A month of mornings — 75g makes about 30 cups, around 68p each on the founding offer
Founding offer — launching summer 2026
Reserve your pouch.
Join the founding list: 15% off your first pouch for the first 300 orders — that's £20.40, about 68p a cup next to a £5.55 Starbucks matcha latte — plus entry to win a year of Hōcha. No payment now; your spot is saved.
We'll only email you about the launch. No spam — just slow news. Prize draw: no purchase necessary, one entry per person, UK 18+, Ts&Cs apply.
You’re on the list. We’ll be in touch the moment Hōcha launches. ✦
- OriginKagoshima, Japan
- FormatFine powder, not loose leaf
- Net weight75g — 30 servings
- Caffeine~10mg per cup — naturally low
- Tasting notesToasted chestnut, warm caramel, gentle woodsmoke
- IngredientsHōjicha green tea, organic coconut sugar, natural Madagascan vanilla flavouring, pink Himalayan salt
- Suitable forVegan, gluten-free, no refined sugar
Delivery & returns
UK shipping is calculated at checkout. Orders are dispatched within 2–3 working days with tracked delivery. If something isn’t right, get in touch within 30 days and we’ll make it right.
How much do I need?
One 75g pouch makes about 30 cups — roughly a month if you have one a day. That’s one heaped teaspoon (about 2.5g) per cup. Drinking it morning and afternoon? Two pouches will see you through the month.
How to store it
Keep the pouch sealed in a cool, dry cupboard, out of direct sunlight — no need to refrigerate. Press the air out and reseal after each use to keep the powder fresh and aromatic. Best enjoyed within three months of opening.
Ingredients & allergens
Hōjicha green tea, organic coconut sugar, natural Madagascan vanilla flavouring, pink Himalayan salt. That’s it. Vegan, gluten-free and made with no refined sugar.
Why people are reserving
You're early — and that's the point.
Hōcha launches with a first batch of just 300 pouches. Founding members get 15% off their first pouch and a chance to win a year of Hōcha — because you’re helping build this from the very beginning.
- Single-estate hōjicha from Kagoshima, Japan
- Slow-toasted until honeyed, then ground to a fine powder
- Naturally low caffeine — about 10mg a cup
- No refined sugar · vegan · gluten-free
I built Hōcha for my own mornings — a calmer ritual that still helped me focus. Every pouch is the version I wished I could buy.
— Zoey, founder
Made the proper way
How it works
It’s a powder — like matcha. No brewing, no steeping. Spoon, whisk, pour over milk. Hot or iced.
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1
Spoon
One teaspoon of Hōcha into a cup or bowl.
-
2
Whisk
Add a splash of hot water and whisk until smooth.
-
3
Pour over milk
Top with hot milk, or pour over ice. Done.
The feeling
Two cups. Two energies.
Both wake you up. Only one lets you stay yourself.
Coffee
The familiar wake-up.
- A quick spike
- Buzzy
- Then the dip
- Gone by mid-afternoon
Hōcha
The grounded lift.
- Grounded
- Focused
- Calm energy
- Smooth ritual
A ritual for every hour
When to drink Hōcha.
Calm, focused energy — whenever you need to come back to yourself.
Midday
The focus reset
When the afternoon dips, this is the gentler way back to clarity.
Afternoon
The iced ritual
Whisked into oat milk over ice. Honeyed, amber, quietly addictive.
Evening
The wind-down
Naturally low caffeine — soft enough to drink after dinner.
Two ways to drink
Hot, or honeyed over ice.
The same pouch, two preparations. Both calm, both grounded — chosen by the weather, the hour, or the mood.
Hot
The ceremonial cup
Whisked matcha-style in a ceramic bowl, then poured over hot milk. Soft, sweet, slightly toasty — the way Kyoto cafés serve it.
- One teaspoon of Hōcha into a ceramic bowl
- Whisk with a splash of hot water until smooth
- Pour over hot milk of your choice
Cold
The honeyed glass
Whisked, then poured over ice and cold milk. Long, amber, refreshing — the easiest way to fall in love with hōjicha.
- One teaspoon of Hōcha into a ceramic bowl
- Whisk with a splash of hot water until smooth
- Pour over ice and cold milk of your choice
The ritual
Buy once. Refill forever.
Hōcha starts as a pouch and becomes a keepsake. One tin, topped up for life — kinder on the planet, calmer on the counter.
01
Start with a pouch
Your founding ritual — a 75g pouch, about 30 cups.
Available at launch02
Add the keepsake tin
A soft-close tin that lives on the counter. Decant your pouch straight in.
Coming soon03
Refill & repeat
Snip a refill, top up the tin. Less waste, every month.
Subscribe & saveAt launch, start with the pouch — it’s your first refill. The keepsake tin follows soon after.
From the founder
I started making Hōcha for myself: weighing the powder, whisking it in the bowl, pouring it slowly over warm milk. Those few minutes are the whole point — a pause in the day rather than another thing to rush. Hōjicha, toasted and honeyed, was simply the tea I loved most.
— Zoey, founder
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