The new ritual

Madagascan Vanilla Hōjicha Latte Powder

Focused calm, in every cup.

✦ Founding batch — only 300 pouches, 15% off for first access

£2475g · 30 servings

A creamy iced or hot latte you make at home from hōjicha — Kagoshima green tea, slow-toasted until honeyed and amber, ground to a fine powder and softened with Madagascan vanilla. Notes of toasted chestnut, warm caramel and gentle woodsmoke. Naturally low caffeine — about 10mg a cup — so it’s calm energy without the jitters or the crash.

Calm, focused energy — the lift of coffee without the jitters or the 2pm crash
Naturally low caffeine — about 10mg a cup, gentle enough for the afternoon
A 90-second ritual — whisk like matcha, then pour over any milk, hot or iced
Smoother than matcha — slow-toasted until honeyed; no bitterness, no grit
Kinder ingredients — real Madagascan vanilla, no refined sugar, vegan & gluten-free
A month of mornings — 75g makes about 30 cups, around 68p each on the founding offer

Pre-order — launching summer 2026

Reserve your pouch.

Leave your email and you’ll get first access and launch-day pricing the moment Hōcha goes live. No payment now — your spot in the queue is saved.

We’ll only email you about the launch. No spam — just slow news.

You’re on the list. We’ll be in touch the moment Hōcha launches. ✦

OriginKagoshima, Japan
FormatFine powder, not loose leaf
Net weight75g — 30 servings
Caffeine~10mg per cup — naturally low
Tasting notesToasted chestnut, warm caramel, gentle woodsmoke
IngredientsHōjicha green tea, organic coconut sugar, natural Madagascan vanilla flavouring, pink Himalayan salt
Suitable forVegan, gluten-free, no refined sugar

Delivery & returns

UK shipping is calculated at checkout. Orders are dispatched within 2–3 working days with tracked delivery. If something isn’t right, get in touch within 30 days and we’ll make it right.

How much do I need?

One 75g pouch makes about 30 cups — roughly a month if you have one a day. That’s one heaped teaspoon (about 2.5g) per cup. Drinking it morning and afternoon? Two pouches will see you through the month.

How to store it

Keep the pouch sealed in a cool, dry cupboard, out of direct sunlight — no need to refrigerate. Press the air out and reseal after each use to keep the powder fresh and aromatic. Best enjoyed within three months of opening.

Ingredients & allergens

Hōjicha green tea, organic coconut sugar, natural Madagascan vanilla flavouring, pink Himalayan salt. That’s it. Vegan, gluten-free and made with no refined sugar.

Why people are reserving

You're early — and that's the point.

Hōcha launches with a first batch of just 300 pouches. Founding members get 15% off their first pouch and a chance to win a year of Hōcha — because you’re helping build this from the very beginning.

Single-estate hōjicha from Kagoshima, Japan
Slow-toasted until honeyed, then ground to a fine powder
Naturally low caffeine — about 10mg a cup
No refined sugar · vegan · gluten-free

I built Hōcha for my own mornings — a calmer ritual that still helped me focus. Every pouch is the version I wished I could buy.

— Zoey, founder

Never tried it? Start here

What is hōjicha?

Hōjicha (ho-jee-cha) is a Japanese green tea, toasted over charcoal until the leaves turn amber and honeyed. We grind ours to a powder and soften it with Madagascan vanilla — so you whisk it like matcha and skip the brewing entirely.

From leaf to powder

Toasted over charcoal, ground fine, softened with Madagascan vanilla for a subtle sweetness.

Naturally low caffeine

Gentler than coffee. The toasting lowers caffeine, so the lift stays calm — never wired.

Smoother than matcha

No bitterness, no grit. Creamy and rounded, with the depth of a slow afternoon.

Whisked, not brewed

Spoon, whisk, pour over milk. Ninety seconds — no steeping, no timers.

Made in 90 seconds

How to make it

Hot, or poured over ice. Both calm, both grounded.

1
Spoon

One teaspoon of Hōcha into a cup or bowl.
2
Whisk

Add a splash of hot water and whisk until smooth.
3
Pour over milk

Top with hot milk, or pour over ice. Done.