Journal

The Original Hōcha Latte

16 June 2026

The Original Hōcha Latte

The everyday ritual. Warm, honeyed, quietly grounding — the one to come back to.

The slow way to start a morning. Whisked like matcha, never stirred like instant — that small ceremony is the whole point.

You'll need

  • 1 tsp Hōcha (Madagascan Vanilla Hōjicha Latte Powder)
  • A splash of just-off-the-boil water
  • 200ml milk of choice, gently heated
  • Optional: a little honey, though the coconut sugar already does the sweetening

Method

  1. Add the Hōcha and a small splash of hot water to your chawan.
  2. Whisk briskly with a bamboo chasen in a light W-motion until you have a smooth, deep mahogany paste.
  3. Pour your warm milk into a favourite cup.
  4. Tip the paste in and watch the amber rise and swirl through the cream.

Toasted chestnut, warm caramel, a thread of gentle woodsmoke — and around 20mg of caffeine, so the calm stays intact.

More Hōcha rituals: The Iced Hōcha, The Hōcha Cloud and The Hōcha Affogato.

Madagascan Vanilla Hōjicha Latte Powder

The founding batch

Make it your ritual.

Three hundred pouches in our first small batch, posted by Friday 6 November.

£22.0075g · about 30 cups · £0.73 a cup

Free UK delivery over £35 · Cancel any time before it ships